Hud worked hard to counsel his people. He called them with wisdom and kind-heartedness: ‘O my people, I was your brother and friend yesterday. Don’t you know me? My brother! Why do you fear me and flee from me? I will not make you any poorer at all.
‘O my people, I do not ask you for any wealth. My wage falls only on Allah. ()
‘O my people, what do you have to fear if you believe in Allah? Allah will not iessen your riches at all if you believe in him. Allah will bless you in your provision and increase it.
My people, why are you surprised at my message? Allah does not speak to each person individually, telling each one to do this and to do that. Allah sends to every people a man from among them to speak to them advise them. Do you wonder at a reminder from your Lord should come to you by means of a man from among you that he may warn you?’(7:69)
The ‘Ad could not think of an answer. So they said, Our gods are angry with you. You have been afflicted by a mental disease. A curse from the gods has struck you.’
Hud said, ‘These idols are only stones. They cannot help or hurt anyone; They neither speak nor hear nor see.They do not possess good or evil, they have no power to bring harm or benefit for enyone.
‘You yourselves do not possess any benefit or harm for me. I do not believe in your gods and I do not fear them. I am Quit of what you associate.() And I do not fear you either. Try your guile on me, all together.Truly, I have put my trust in Allah, my Lord and your Lord.()
The ‘Ad stubbornness
The ‘Ad heard all that, but still they did not believe. Hud’s wisdom and good advice were wsated on them. They said, “Hud, you have no proof or evidence! Hud, we will not abandon our ancient gods because of your new talk. Should we leave the gods our fathers worshipped for something someone saya? Never!
‘Hud, you do not believe in our gods and you do not fear them. Well, we do not believe in your God and we do not fear His punishment. You are always talking about the punishment, so where is it, Hud? When will it come?
Hud said, ‘The knowledge is with Allah. I am a clear warner.’(67:26)
They said, ‘We are waiting for that punishment and want to see it.’
Hud was astonished at their impudence; his heart filled with sadness at their foolishness.
The ‘Ad looked into the sky for the rain they needed. They looked everyday. They looked at the sky and did not see a wisp of cloud. They yearned for rain.
One day, They saw a cloud coming toward them. They were very happy and shouted, ‘This is a rain cloud! This is a rain clou! People danced for joy. They called out to each other: A rain cloud! A rain cloud!
But Hud understood that the punishment had come. He told them, ‘This is not a cloud of mercy. It is a wind containing a painful punishment.’
So it was. A fierce wind blew whose likw the people had never seen before. The tempest blew and uprooted trees and destroyed house. It carried up animals and flung them far away. The desert sands were blown into the air and blacked out everything. No-one could see anything.
Terror filled the people and they ran into their house and bolted the doors. The children clung to their mothers. People clung to the walls. The children were weeping and the woman shouing. They were praying and begging for help.
It was as if someone was saying, ‘There is no protector today from Allah’s command.’()
That went on for eight days and seven nights.
The people were struck down like palm-trees fallen to the ground. It was a yerrible sight. The once proud people were now only dead bodies and birds ate them. There grand houses were now only ruins and owls lived in them.
Hud and the believers were saved by their belief. The ‘Ad were destroyed because of their disbelief rebellion.
The ‘Ad rejected their Lord. So away with the ‘Ad, the people of Hud!(11:60)